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In Huxley’s Brave New World the reader is presented with a world where; the governing body, known as the World State has eliminated many of the problems we find in many aspects of our society today. There is no crime, no poverty, no unemployment and most importantly no discontent among the general populace. Everything is not quite as grand as it would seem however; and the author makes it clear throughout the novel that this new world would not be the ultimate Eutopia that it sounds like it should be. This holds especially true when we compare it with social status quo of today. The reader is left with question of whether or not freedom and individuality are worth sacrificing for security and comfort. This new world illustrated within the novel takes place well into the future, where the World State has taken authority and power over the population to new heights. Control of reproduction, genetic engineering, conditioning (using repetitive messages during sleep) and the perfect drug (with no side effects) called “Soma” are the fundamentals of this new society. Reproduction has been put into the hands of technology; with conveyer belts and reproductive workers altering embryos to produce different grades of people.