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Agenda Setting

    After six consecutive nights of comparing Channel7 news with that of SBS, the existence of agenda setting can be strongly supported in news of NSW. This concept can be perceived in the form of geological factors that contributes to the aspects of measuring the importance of a news event. Figure/human factors also affected the newsworthiness of an event, along with the contention of particular news. I was stunned and disappointed by the way contemporary news programs, exercises agenda setting as a technique of promoting minor news events, which raises the problem of spending less time on reporting the actual important news. For example, an event such as an explosive charge spotted near roadwork (Channel7 09/07) in theory, should be presented longer in time than British destroyer remains in Lord Howe Island, considering the first event affects the safety of Australian citizens. However, Channel7 news presents otherwise. For two consecutive nights (09/07-10/07), the news of British Destroyer resting on Low Howe Island has been reported for exactly two minutes each night. I felt utterly disgusted by this news, basically filling audiences with dreary details such as postcards of Destroyer are on sell, or the commander commenting

Approximate Word count = 876
Approximate Pages = 4 (250 words per page double spaced)

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